GeoTalks
We’re putting together a series of webinars using our in house experts and partners to bring you all the knowledge on AI, Website development, brand, and digital marketing.
Join us on our monthly half hour sessions.
Philip Hansen
Somewhere Worth Going: building demand for physical places
Creating meaning and attraction to physical places in a digital world
What You’ll Learn
We’ve never been more connected online and less connected in person. That’s made physical places one of the most valuable assets to own, but a place can’t sell itself. This session shows how to use brand and digital to work together to make places visible, meaningful and worth travelling to.
Ideal Audience
Marketing directors, heads of marketing and small in-house teams at property developers, commercial property, destination brands, BIDs, landlords and venues. Anyone whose primary asset is somewhere people go.
What we’ll Cover
- Why place has become a premium asset in a digital, disconnected world
- How to use digital to bring a physical experience to life before they arrive
- How branding turns a visit into a memory and a memory into a return
- Turning an audience into influencers
- Using creativity to connect
- How successful brands sell their places and build community around them
Why I’m the Person to Tell You This
20+ years founding and leading award winning agencies at the intersection of brand and digital, developing brand and go to market strategy for global brands including rebrands for HSBC and RS Components, creating demand for InPost and Getty Images and working with placemakers like Eastern City BID, Visit Kent and Oktra.
Who are Geo Brand
GeoBrand has spent 17 years making places worth going to, from destination brand and website for The Portman Estate’s in Marylebone to Shepherd Neame, Copper Rivet Distillery in Chatham Dockyard, Fest & Revel and Maidstone BID. Branding, web, content, social and paid bring real places to life.
Date: 25th September – 9:30am
Mersudin Forbes: Agency checker
Is the world ready for AI agents?
What You’ll Learn
Agent Checker have audited 1,000 of the largest websites in the world to find out if they are AI agent ready and the results are surprisingly bad and good for all of us at the same time.
Who is this for?
Everyone with a website wanting to ensure it is usable by agents.
What I’ll Cover
Huge amounts of real world data that will prompt you and your marketing team to take action.
Why I’m the Person to Tell You This
- 20 years experience of living and breathing SEO, and web technology.
- Now leading the way in how we figure out how to optimise for the agentic web.
Date: 22nd October – 9:30am
Kelly Shephard
Building a Brand House Google Can’t Blow Down
What You’ll Learn
Ever wonder how Google actually “knows” who you are online? This session breaks down brand entities, SEO, structured data and AI search (GEO) into plain English — no jargon, no fluff. Using the Three Little Pigs as our guide, you’ll learn why some brands get remembered by Google and AI tools, and others get forgotten.
Ideal Audience
Small business owners, marketers, and anyone who wants their brand to show up properly in Google and AI tools like ChatGPT — no technical background needed.
What I’ll Cover
- What a “brand entity” actually is (and why Google cares)
- Why some brands are AI-visible and others aren’t
- Simple ways to check how strong your brand looks online right now using Entity Scout
- Easy wins to help Google and AI understand who you are
- What a Knowledge Panel is and why you’d want one
Why I’m the Person to Tell You This
17+ years in structured data and brand optimisation. Author of The Structured Data Guide for Beginners. Built EntityScout, a brand monitoring tool. Audited hundreds of brands for agencies and enterprises.
Date: 26th November – 9:30am
If these don’t work for you or you can’t make those dates, sign up here to hear about future talks and get the recordings.