We have always made a point to talk about website migration and its significance to the success of a website’s future.
What is website migration?
First, several possible interpretations and meanings exist for the term “website migration.” One example of website migration is relocating your entire website to a different location online. A web designer or developer might give you this definition. Therefore, a site migration is similar to a company physically moving to a new location, except that it takes place online. You might relocate your website if you switch web hosting providers, platforms, or domain names.
Another website transfer method is to switch your URL from HTTP to HTTPS. However, in reality, a site migration is any significant update to your website that may impact how visible it is to search engines.
There could be significant or minor adjustments. Additionally, you can implement several changes at once, which is frequently the most effective course of action. A site migration may affect your website’s content, style, structure, platform, or domain. Additionally, it could seek to enhance the client journey or user experience (UX) in some way.
Whatever the modifications, you must ensure you’re carrying out a migration correctly to ensure the business can operate as usual. Of course, you also don’t want to lose any of your coveted search engine visibility.
What does a good website migration accomplish?
Different factors can lead to a site relocation. A few typical explanations are location, platform, UX, design, content, or structure changes. What matters is what your goals are.
You might switch the site over to HTTPS rather than HTTP for greater data security. Changing your actual domain name and URL to something that better reflects your branding may be part of rebranding your company.
Changes in platform or web hosting are another reason for migration. You might want to improve your website’s features or add new ones. You might require a new eCommerce platform that can perform more if you offer actual goods. Moving platforms could also make it simpler to make design changes to your website.
What occurs during website migration?
Depending on the reasons you are migrating and the number of changes you make, the migration process will appear different. When migrating a site, a few stages are essentially required. To prevent snags, you must organise the entire event well in advance. Make a full backup of your system, which you can then revert back to if anything goes wrong. It’s a good idea to assess various metrics prior to doing the migration process to ensure that things aren’t spiralling out of control after the new system has launched.
Then, for a few months following the migration, you’ll assess your metrics to see what outcomes you’re getting and whether anything still needs to be changed.
Seamless Digital Transitions with GeoBrand
If you’re looking for a new place to host your website we offer a variety of hosting packages. Our team of digital experts can seamlessly migrate a website ensuring the websites run smoothly across the process.
Ready to move your website? Contact us today to schedule a meeting and we can help migrate your website to our hosting.
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