Southern Co-op
Southern Co-op
Southern Co-op Annual Review
After creating their Annual Review for 2019/20 and 2020/21, Southern Co-op approached us once again to create their 2021/22 review. So we set out to create a visually dynamic, clear and engaging digital Annual Review which represents the growth and forward moving nature of their business.
Creating an online platform
As Southern Co-op’s business model consists of various sustainability promises, we felt a digital first outcome for their annual review was the best fit creating an innovative and future proof way of publishing their annual reviews. Consisting of bespoke illustrations, engaging infographics and expressive typography the website presents the information in an easy-to-understand way, incorporating all of the required material.
Telling A Story
Using illustration was a key tool in giving that personal, approachable feel that Southern Co-op so strongly represents. The illustrations were focused on people, which helped to visualise the benefits that Southern Co-op provides on a local level, and the contribution they’re making on a national and global level. Vibrant colours and illustrated scenes balanced with photography helped tell the story of the Southern Co-op over the last year.
A simple user experience
With Southern Coop’s audience being different ages and coming from different backgrounds, as well as having different accessibility needs, it was key for us to ensure an easy to understand and simple journey for the user throughout the website design. We also created an accessible PDF of the report to ensure we’re catering for all needs.
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