Purpose-Led Brands That Move People to Act

Charity & Not for profit

Branding, website development and marketing for charities and not-for-profits that want to increase awareness, donations and impact.

The Challenge

Your cause is extraordinary. Your brand should be too. Charities often underestimate the power of great design — but when every touchpoint communicates warmth, credibility and purpose, the results in donations, volunteer sign-ups and public trust speak for themselves.

Why GeoBrand?

We’ve partnered with some of the UK’s most respected charities and not-for-profits over many years — building lasting creative relationships, not just one-off projects. We understand the unique constraints of NFP budgets, governance structures and the need to serve multiple audiences simultaneously: donors, beneficiaries, professionals and the public.

We Understand Your Challenges

• Your brand doesn’t communicate the scale or professionalism of what you do
• Your website creates friction in the donation journey — visitors leave before giving
• Your annual reports, brochures and communications are inconsistent
• You’re struggling to reach and engage a new or younger donor audience
• Accessibility is a requirement but hasn’t been properly implemented
• You’re rebranding or evolving after a period of growth or change

What We Deliver

• Brand identity, brand evolution and visual language
• Brand strategy and research
• Website design and development with accessibility built in
• Donation optimisation and streamlined giving journeys
• Annual reports, editorial design and infographics
• Social media management and paid campaigns
• Google Grants management (maximising free Google ad spend)
• Illustrations and animation for storytelling and public engagement

Our Work in This Sector

London’s Air Ambulance Charity

A four-year creative partnership with one of the UK’s largest charities — breathing new life into their visual language, brand collateral, annual reports, infographics, brochure design and social media. GeoBrand developed a powerful brand personality and identity that is iconic, fundraising-friendly and recognisably LAA across every channel.

Services: Brand Identity · Brand Strategy · Infographics · Print Design · Annual Reports · Social Media

Friends of Moorfields Eye Hospital

A charity serving a visually impaired audience — accessibility wasn’t optional. GeoBrand delivered a bespoke website with text size controls, colour contrast options for low-vision users, and screen-reader-ready image descriptions. The streamlined donation journey — with pre-set contribution amounts — drove 2,800 new users in 10 months.

Services: Website Design & Build · Accessibility · Donation Optimisation

Givto

A new charity giving platform allowing donors to support a different cause each month via Direct Debit. GeoBrand developed the brand identity, visual language, website and a bespoke charity directory — with self-registration for new charities. The platform generated 1,000 new users in its first month.

Services: Brand Identity · Website Design & Build · Illustration · Animation & Video

Our Time Charity

Supporting children of parents with mental illness. GeoBrand led a full rebrand — uncovering the charity’s core mission through workshops, translating it into bold expressive typography and a vibrant colour palette. The new website showcases their work, learning resources and podcast.

Services: Naming · Branding · Website Design & Development · Digital Marketing · Content

Heart of Kent Hospice

A specialist palliative care charity. GeoBrand designed and built a bespoke website focused on driving donations and fundraising, making it easy for the in-house team to manage, and clearly communicating the high-quality care the hospice provides.

Services: Website Design & Build