A Brand as Reliable as Your Fleet
Hire
Branding, website development and digital marketing for hire and rental businesses that want to attract more customers and operate more efficiently.
Overview
In the hire industry, your reputation travels with your equipment. Customers are looking for reliability, breadth of inventory and a frictionless booking or enquiry experience. GeoBrand helps hire businesses build the brand trust and digital infrastructure to grow their customer base and win bigger contracts.
Why GeoBrand?
We’ve worked with businesses across event hire, specialist vehicle hire and AV equipment rental — building platforms that handle large, complex product inventories and the specific UX demands of the hire sector. We understand that your website is your catalogue, your sales tool and your customer service front-door all at once.
Challenges We Solve
- Your website doesn’t showcase the breadth or quality of your inventory
- Customers can’t easily find and filter the equipment they need
- Your brand looks behind the times compared to larger competitors
- Enquiry or booking journeys are clunky and losing you business
- Your marketing collateral is inconsistent or weak for tender situations
- You’re expanding into new sectors and need communications that reflect that
What We Deliver
- Brand identity and visual language
- WordPress website design and development
- Product catalogue with search, filter and wishlist functionality
- CSV/bulk product import systems
- Bespoke enquiry and checkout journeys
- Brochure and marketing collateral for trade and tender
- Paid search and social campaigns
- SEO for hire category and location terms
Clients & Case Studies
White Light
One of the UK’s leading event technical suppliers. GeoBrand built a comprehensive product catalogue with bulk CSV import, wish list functionality and customised checkout — covering audio, lighting, rigging, staging and video inventory.
Dawson Group EMC
UK’s leading specialist and municipal vehicle hire supplier. GeoBrand developed a new brand style and tone of voice, and built a searchable, filterable vehicle inventory system updated easily by the client team.
Dynamic Rentals
Equipment hire — brand work and digital presence for a growing rental business.
“With a large and ever growing product portfolio, it was crucial that product be ready at the same time as the site launch. Their communication and support throughout the process allowed the vast task of uploading content to run smoothly alongside the construction of the site.”
— James Jacques, E-Commerce Web Shop Manager, White Light