A new look for the future of fine jewellery, featuring a truly individual brand identity
Through our collaboration with MJ JONES, we have designed a brand identity that will allow them to reach their full potential. We have their expressive personality and attention to detail in a custom wordmark. The new brand brings the iconic logo and powerful name together in a meaningful visual identity.
118,000
Instagram Followers
200+
Custom pieces
6
Unique collections
Rebellious Expression
Whether it is a subtle appearance in the corner of an Instagram post or blown up for impact on a billboard, MJ JONES wordmark has unrivalled clarity. The eye-catching jewellery, combined with the timeless visual identity will be hard to miss.
Mastering the craft
The typography utilises subtle nods of gothic style and a more traditional serif font. Individual letters replicate details found within the iconic MJJ logo, that was originally created by Geo.
“On behalf of MJ Jones, I am proud to provide my highest recommendation for GeoBrand. We commissioned the agency to redefine our brand logo and typography to fit the current brand values and vision. From initial concepts, through to the developed ideas and the final product, each stage of the process was meticulously curated and exceptionally detailed.”
“Having worked with GeoBrand years ago in developing the original branding, we had no doubt that they were the only agency we could trust to deliver on our vision. Pleased to say, they delivered on all fronts and we are very proud of the results.”
