Our Time Charity logo displayed on creative workspace designed through CRM-based brand strategy and website development

Our Time Charity

Our Time Charity business card design created through CRM-based brand strategy and website development
Our Time Charity workshop t-shirt design created through CRM-based brand strategy and content production

Our Time Charity

View website: ourtimecharity.org.uk

Our Time is a UK based charity supporting children and young people, helping them access services, education and advocacy. With audiences ranging from children and their families to teachers, funders and professional stakeholders, the charity needed a brand and website that could communicate effectively across all groups.

GeoBrand partnered with Our Time to create a flexible identity supported by a vibrant, attention grabbing website. The digital experience was designed to reflect the charity’s energy, warmth and child centred approach, using bold colour, strong typography and movement to bring stories and messages to life online.

The result is a cohesive brand and bespoke website that amplify children’s voices while providing a scalable digital platform to support new services, campaigns and future growth.

Our Time Charity community workshop supported by CRM-based customer relationship management and website design
Our Time Charity mental health workshop supported by CRM-based customer relationship management and website design
Our Time Charity community support session featured on a CRM-powered website with customer relationship management tools

The Challenge

Our Time needed a brand that could adapt its tone for different audiences, expressive and child focused for families and young people, yet professional and credible for educators, funders and governance bodies. Alongside this, the website needed to move away from a static experience and instead capture attention, communicate clearly and evolve as the charity’s services developed.

Our Time Charity logo and brand pattern created through CRM-driven brand strategy and website design
Our Time Charity main typography system designed for CRM-based website design and digital engagement
Our Time Charity typography system created through CRM-driven brand strategy and website design
Our Time Charity campaign large typography designed for CRM-based website development and digital engagement
Our Time Charity custom website illustrations designed through CRM-driven website development and user experience
Our Time Charity family illustrations designed for CRM-based website development and user engagement

Our Approach

We created a flexible brand system using bold typography, bright colours and illustrative scenes depicting children’s lived experiences. This approach allowed the brand to feel expressive and human where needed, while still being able to adopt a more neutral, professional tone for formal communications.

The website was designed and built as a bespoke WordPress platform, bringing the identity to life through animation and movement. Carefully considered transitions, interactive elements and visual storytelling make the site engaging and accessible, while giving the Our Time team full control to add new content, services and campaigns as the charity grows.

Our Time Charity social media story designs created for CRM-based organic social and digital marketing
Our Time Charity bus stop banner designed through CRM-based brand strategy and digital marketing
Our Time Charity Instagram story design created with CRM-based digital marketing and content production

The Outcome

The result is a vibrant, versatile brand and website that work seamlessly across digital, social and print. The new platform engages children, families and professionals alike, while maintaining a clear and consistent identity.

With built in flexibility and room to scale, the website now acts as a living digital hub that can grow alongside Our Time, supporting its mission and expanding reach over time.

Relationships are everything to us. As well as attending Our Time’s Kid Time workshops to fully understand the charity and its impact, three members of the GeoBrand team ran the London Landmarks Half Marathon to help raise money and support the organisation’s vital work.